An undeniable market leader in probiotic drinks, Yakult was experiencing inadequate exposure of both the health benefits of the products as well as the accompanying manufacturing processes.
An interactive website was borne out of necessity to engage consumers by walking them through a virtual manufacturing work-flow process to convince them of the health benefits of enjoying Yakult. The simple and fuss-free site also contained information on the latest Yakult-related news and updates. Adaptable to mobile devices, users viewing from different mobile devices can now log on to the Yakult site for home orders on the go.
A new Facebook page was also created to engage consumers on a more personal level. Yakult lovers could simply like the page to receive useful bite-sized pieces of Yakult-related information or cheery greetings on their newsfeed and stand a chance to win great prizes from lucky draws and contests.