About the NUSOAM Projects
NUS has been one of the fastest rankings climber in the region, and we are honoured to be involved in the web design revamping process in 2015 and 2016. Working closely with the NUSOAM team, we crafted the master primary page design, and secondary design which would be adapted across the entire NUSOAM site.
A little bit about the design which was finally submitted to NUSOAM and eventually tweaked and used in production : internally it was one of the 4 designs which we prototyped. All of them were mobile responsive, as it’s part of industry standard now ( see why here ), all of them used the distinct NUS colours, yet each of them has a different sense of representation and image.
In the end we went with this for the quick focus group testing and the results were overwhelmingly positive. We pitched this to NUSOAM, and after some tweaking, we were in production!