Asia Pacific Breweries Foundation’s Online Entity

The APB Foundation was instituted back in 1994 to distribute resources to help people and organisations improve talents, enhance educational/research activites and also better living conditions. The APB Foundation is a registered Charity with Institution of Public Character (IPC) status in Singapore, and is managed and funded by Heineken Asia Pacific Pte. Ltd. (HEINEKEN Asia Pacific). HEINEKEN Asia Pacific employees regularly volunteer for APB Foundation initiatives and events.

Currently APB Foundation’s programmes list includes Willing Hearts Soup Kitchen, Signature Art Prize, Scholarship for Persons with Disabilities, and Groceries with Heart. Each of these programmes are unique, and targets to help a different segment of the society. These 4 distinct programmes are in line with their commitment in the following areas : Human excellence, Creativity development and Humanitarian Causes.

In order to highlight the personality of each programme, Hoovix built a customised site ( on top of WordPress CMS ) to allow anyone in APB Foundation to add, edit, or delete content on the site at their convenient timing. The gallery in each of these programmes was created to enable the administrator to easily drag and drop the positions of each image into its desired place with ease. was built as a responsive website to serve both the desktop and mobile users. Every element and functionality on the site has been thought through thoroughly before execution.

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